Now that the feature is available, app developers have to comply with it before rolling out an app update. Many tech giants such as Facebook and Alibaba are reportedly ‘fretting’ over it as it could potentially lower the company’s ad revenue.

This feature, as we all know by now, prevents advertisers and developers from tracking a user’s app usage and thus limiting them from showing personalized ads to the user. With iOS 14.5, Apple finally released app tracking transparency. Snapchat has begun complying with iOS 14.5’s App Tracking Transparency as the company has rolled out a new ‘educational’ screen asking users to allow app tracking to reduce ‘irrelevant and repetitive’ ads.